SEO stands for “search engine optimisation”. Essentially, it's the method of growing a website's exposure on the results pages of organic search engines.
SEO helps to produce more unpaid website quality traffic and deliver outstanding results for your business in terms of generating leads, online sales and brand recognition.
So, for instance, if you were a digital marketing agency such as AMW Digital, if anyone typed in the search: Digital Marketing Agency, you would want your website to rank on page one on Google.
An effective SEO campaign goes beyond adding a website with the relevant keywords and hoping that search engines will thank you for the effort.
It is both a technical and non-technical process for which you need a strategic strategy with progress metrics that are clearly defined.
With keywords tailored to help you achieve your business goals, your SEO team will audit your current website and formulate a specific and detailed plan to improve it. Every month, we also report our progress, so you are always in the know.
For other SEO topics view our search engine optimization main page.
We sit down and get to know you, your business, and goals in order to start. Using these insights, we study your target market thoroughly, determining which search words should be targeted in order to achieve your goals.
We perform a complete website audit to determine whether there are any technological problems that need to be addressed. We are preparing an SEO strategy based on this study, with practical and achievable objectives in place.
At this point, we are starting to implement the strategy we have built based on our previous research. In the early stages of the campaign, technical SEO problems found during the audit will be prioritised and resolved. The website 's main pages will be optimised around the target keywords for which they are associated.
Additional content will be written and released in the website on both new and current sites where content gaps are found. To boost the authority of your website, opportunities to obtain links from appropriate, authoritative websites will be actively pursued.
As we continue to implement the SEO campaign according to schedule, we analyse the effect of adjustments already made, evaluating the campaign 's progress against the established KPIs and goals.
Reporting that outlines both the work undertaken and the results achieved will be produced on a monthly basis in an easily understandable format for you.
We assess their overall success using the feedback gained as the campaign progresses and make strategic improvements to maximise their effectiveness.
We will make continuous changes at this level , based on knowledge and intuition, to ensure that your campaigns work efficiently and achieve their goals and objectives.
1. SEO Strategies tailored to your business goals
2. Proven results in multiple industries
3. Tracking all campaigns and set measurable goals
4. Very experienced team dedicated to SEO
5. Monthly reports detailing results
6. Tactics that won’t get you penalised by Google
7. A team dedicated to researching and the latest Google updates and implementations
8. Friendly and knowledgably staff to help you with your SEO journey
SEO services are services usually provided by an SEO agency that help your business succeed in leveraging the search engine. Your company needs to improve its popularity with SEO in search results on search engines such as Google and Bing.
The SEO industry is alive and kicking and, at least in the next 5 years, I don't see it losing momentum. Since SEO strategy is not abandoned by internet marketing experts such as you, the landscape will become more competitive. So, you've got to keep updated with the new trends to get the edge.