PPC (pay-per-click) advertising is the best way to advertise online, especially compared to other advertising forms such as email marketing, display advertising, SEO and social media. PPC advertisements can lead to valuable conversion, since a user has shown action intent before clicking on the ad.
Instead of delving into technical details, we’ll take a look at the advantages of PPC advertising for both buyers and sellers. We’ll talk about why this business model works so well for companies, where it’s most effective, and how you can apply PPC to your own business.
It can be very time-consuming and challenging to reach new publics through organic Search (SEO). PPC lets marketers display ads almost instantly to their target audience. It can be accomplished through manipulating keywords for paid search advertisements, where marketers choose specific keywords to be searched for by their future clients.
Several PPC platforms are available, but Google Ads (formerly Google AdWords) is the most common. Google Advertising is split into Search, browsing, show, remarketing, and YouTube payments.
All these channels work on the same pay-per-click model.
PPC ads – Bing, LinkedIn, Facebook, Instagram, and Twitter all offer pay-per-click advertisements – is not just Google’s service. We are a PPC agency that manages campaigns across all of these channels and can recommend which one is better for your base.
PPC can fit into a more comprehensive digital marketing strategy by helping to improve other channels ‘ efficiency or by feeding off traffic from other channels to help feed users into a conversion.
Our department is an expert in incorporating PPC into strategic digital marketing. We’re all working closely with other departments to ensure the full campaign works hard to deliver the best results possible. For instance, we also work with brand awareness campaigns by carrying out remarketing activity from that traffic and aligning the content to ensure we identify consumers who have shown interest in a product/service and bring them closer to a conversion.
While we have a team that works exclusively on PPC, we also aim to incorporate our activities wherever possible.
With the increasing PPC world, and more and more data being available to marketers, running a successful campaign, and targeting your target audience can be a minefield. We help manage PPC strategies, collect meaningful data, and present it back in a simple format for our clients to understand–eliminating the stress of trying to control and evaluate your marketing operation.
Here are a few reasons why AMW Digital should be used as your PPC agency:
If you want to know more about our PPC services and how we can help you, please get in touch and talk to one of the PPC team today.