Pay Per Click

Pay-per-click Advertising

PPC (pay-per-click) advertising is the best way to advertise online, especially compared to other advertising forms such as email marketing, display advertising, SEO and social media. PPC advertisements can lead to valuable conversion, since a user has shown action intent before clicking on the ad.

Instead of delving into technical details, we’ll take a look at the advantages of PPC advertising for both buyers and sellers. We’ll talk about why this business model works so well for companies, where it’s most effective, and how you can apply PPC to your own business.

How can PPC help your business reach a new audience?

It can be very time-consuming and challenging to reach new publics through organic Search (SEO). PPC lets marketers display ads almost instantly to their target audience. It can be accomplished through manipulating keywords for paid search advertisements, where marketers choose specific keywords to be searched for by their future clients.

Several PPC platforms are available, but Google Ads (formerly Google AdWords) is the most common. Google Advertising is split into Search, browsing, show, remarketing, and YouTube payments.

  • Paid Search refers to the paid results that appear when you run a search query at the top of the Google listings.
  • Shopping also occurs in the supported search results, but the advertising will display a picture and price of the product, unlike paid Search, which is only text ads.
  • Display refers to textual or graphic advertising put on third party websites.
  • Remarketing helps you to tailor your ads to customers who have already visited your site, allowing you to turn window shoppers into clients.
  • YouTube provides website ads on both In-Stream and In-Display, displaying commercials before users watch a video on YouTube. Such advertisements may also appear in the search results of YouTube.

All these channels work on the same pay-per-click model.

PPC ads – Bing, LinkedIn, Facebook, Instagram, and Twitter all offer pay-per-click advertisements – is not just Google’s service. We are a PPC agency that manages campaigns across all of these channels and can recommend which one is better for your base.

How well does PPC work with other digital channels?

PPC can fit into a more comprehensive digital marketing strategy by helping to improve other channels ‘ efficiency or by feeding off traffic from other channels to help feed users into a conversion.

Our department is an expert in incorporating PPC into strategic digital marketing. We’re all working closely with other departments to ensure the full campaign works hard to deliver the best results possible. For instance, we also work with brand awareness campaigns by carrying out remarketing activity from that traffic and aligning the content to ensure we identify consumers who have shown interest in a product/service and bring them closer to a conversion.

While we have a team that works exclusively on PPC, we also aim to incorporate our activities wherever possible.

Why choose AMW Digital as your PPC agency?

With the increasing PPC world, and more and more data being available to marketers, running a successful campaign, and targeting your target audience can be a minefield. We help manage PPC strategies, collect meaningful data, and present it back in a simple format for our clients to understand–eliminating the stress of trying to control and evaluate your marketing operation.

Here are a few reasons why AMW Digital should be used as your PPC agency:

  1. We are PPC professionals with decades of collective experience who will oversee all of the PPC operations, lead the plan, and provide comprehensive monitoring insights.
  2. We’re a PPC firm powered by performance and focus on delivering leads and sales.
  3. We offer a service customized to each of our customers. We not only want to help your business grow, but we also want to help you understand how to incorporate PPC into your digital marketing strategy.
  4. Did your website go online, or is it about to? Are your rankings for natural searches predictably low? We will help you get instant exposure and set up your initial activities for PPC.
  5. If your current provider does not do a good job and you do not see a return on investment, we will guarantee that our level of competence, experience, and commitment to our clients can help you achieve the results you are looking for.

If you want to know more about our PPC services and how we can help you, please get in touch and talk to one of the PPC team today.

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Alex Maggs-Wellings has been helping national and internal partners increase their online exposure for 15 years.
By AMW Digital LTD, Copyright 2021